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The report is the product.
Every Monday report is built to answer one question: what should you do this week because your local market changed?
Annotated sample report
This is a simplified redacted preview of the structure. Your delivered report is more detailed, with source context, screenshots, notes, and the ranked actions behind the headline.
You are not buying access to raw monitoring software. You are buying a weekly decision memo for your exact market.
Section-by-section tour
Each section earns its place by answering a practical owner question.
This Week Headline
- What this tells you: the single move most worth considering now.
- Written first, so you do not have to hunt for the point.
KPI Strip
- What this tells you: market pressure.
- Review momentum, promo pressure, search demand, and ad activity.
Competitor Offers
- What this tells you: who is discounting, bundling, or changing packages.
- Includes current offer language and context.
Reputation Watch
- What this tells you: where rivals are gaining or losing client trust.
- Separates recent praise from recurring criticism.
Praise & Criticism
- What this tells you: the words clients use when they choose or reject a spa.
- Useful for positioning, consult scripts, and landing pages.
Advertising Activity
- What this tells you: which offers and angles competitors are advertising.
- Ad libraries help reveal active themes.
Florida Search Demand
- What this tells you: relative treatment demand moving up or down.
- A signal for timing, not an exact booking forecast.
Recommended Moves
- What this tells you: the ranked actions to consider this week.
- Prioritized by relevance, ease, and margin risk.
Scorecard
- What this tells you: your competitive posture by service category.
- A fast snapshot of where you lead, match, or trail.
The report format is intentionally short
Owners do not need another dashboard. You need the few observations that survive the filter.
Competitor offers table
What this tells you: whether the market is training clients to expect a specific offer, special, or bundle.
| Competitor | Offer | Signal |
|---|---|---|
| Redacted Spa A | First-time filler bundle | High pressure |
| Redacted Spa B | Botox bank promo | Short-term test |
| Redacted Spa C | Facial membership | Stable |
Florida search-demand table
What this tells you: which categories deserve timely content, offers, or staff attention.
| Treatment | Relative demand | Trend |
|---|---|---|
| Botox | 92 | Rising |
| Semaglutide | 78 | Rising |
| Hydrafacial | 61 | Flat |
Get your first report
Your first report can serve as your sample, built around your spa and your actual local market.