Where our data comes from

Public information. Private subscription.

MedSpaWatch uses the public market signals that already exist: Google Business Profile and Maps data, competitor websites, public ad libraries, Google Trends, and normalized service categories. We never use private client data.

What we use

The inputs are visible, public, and normal parts of competitive research. The value is in weekly synthesis.

Google Business Profile

  • Spa name, address, rating, and review count
  • Recent review text where available
  • Reputation comparison

Competitor Websites

  • Public service pages
  • Promotions and specials
  • Newsletter and signup signals

Public Ad Libraries

  • Meta Ad Library
  • Google Ads Transparency
  • Ad themes

Google Trends

  • Relative demand
  • Treatment-level interest
  • Florida demand context

Service Taxonomy

  • Injectables, skin, body, wellness, and hair
  • Messy website language normalized
  • Service comparison

Human Review

  • Signals checked for relevance
  • Context added
  • [green]Owner-ready moves[/]

What we do not use

MedSpaWatch is not a data-sharing network, a client-data exchange, or a hidden benchmark pool.

  • No private client data from your spa or anyone else's spa.
  • No access to booking systems, EMRs, payment data, or CRM records.
  • No confidential reports shared across subscribers.
  • No claim that Google Trends is exact booking volume; it is a relative demand signal.

Your subscription is confidential. We do not tell competitors that you are watching the market, and we keep your competitor set exclusive during your subscription.

But what if you serve my competitor?

We address that worry directly: your competitor set is exclusive during your subscription, so another spa in that set cannot buy the same competitive report package.

Exclusive Competitor Set

  • Spas inside it cannot buy the same report package.
  • We confirm conflicts before onboarding.

Fair Inputs

  • Only public market information is monitored.
  • No client lists, revenue data, or private files.

Private Output

  • Your report is for your team.
  • Recommendations are not resold to your competitor.

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Tell us your spa and city. We will confirm whether your set is available.

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